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Channel Ten: 'We have already apologised for war hero jibes'

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Channel Ten has spoken out for the first time since various sponsors decided to boycott its chatshow The Circle.

Advertisers such as Jamaica Blue, Big4 Holiday Parks and Swisse Vitamins pulled their sponsorship after Yumi Stynes and George Negus mocked Australian war hero Ben Roberts-Smith on the show last week.

A Ten statement published by the Herald Sun said: "We fully understand and respect the decision by some sponsors to stop their involvement with The Circle. Network Ten has publicly apologised to Ben Roberts-Smith for the inappropriate and unnecessary comments made on The Circle last week.

"Yumi Stynes and George Negus have apologised on air and have also contacted Ben directly to apologise. Ben accepted their apologies and said, in a statement, that he understood their comments were not intended to be malicious."

> George Negus: 'War hero Ben Roberts-Smith not upset about my TV jibes'

The Foodco Group, which owns the Jamaica Blue franchise brand, described Stynes and Negus's comments about Roberts-Smith as "offensive".

Both stars have since said sorry for their comments and Roberts-Smith accepted their apologies.

> Yumi Stynes' fiancé leaps to her defence after war hero jibes backlash

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