The X Factor boss announced the new format, which gives amateur chefs the chance to have their dish sold in Marks & Spencer stores, earlier this month.
"I love home cooking, which is one of the reasons I wanted to make this show," Cowell explained.
"No one can make roast potatoes like my mum and I'm sure lots of people feel the same way about their family recipes.
"This is not a show for snobs. This is giving someone a chance to have their recipe sold in a Marks & Spencer store."
ITV director of entertainment and comedy Elaine Bedell added: "It is a unique project, with a unique combination of two exceptional producers [Cowell's Syco and Gordon Ramsay's Kitchen Nightmares brains Optomen], who are both rightly renowned for their expertise in entertainment and food programming - which is a perfect recipe in itself."
Dermot O'Leary is reportedly being lined up to host Food Glorious Food, which as yet does not have a fixed airdate.