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Universal Music signs 'The Voice' deal

By
Endemol CEO John De Mol

© Rex Features / Action Press

Universal Music Group has signed a deal with John de Mol over his music reality series The Voice.

The deal agreed by the music company's chief executive Lucian Grainge means that it will have exclusive rights to record and promote acts on the talent show, except in Holland and Belgium.

The Voice Of Holland has already proved a hit and it will be tested in the US on NBC in the spring. Universal will work with de Mol's Talpa Media Group to promote the show and contestants around the world. A UK version of the programme is also rumoured to be in the pipeline.

De Mol said: "I am convinced that the US version of this format, The Voice, will be a great instrument in discovering genuine and amazing new singing talent in the biggest entertainment market in the world.

"It's fantastic to have broadcaster NBC and Mark Burnett on our side in the US, but Universal Music makes the picture complete."

Grainge added: "Innovation breeds success, and in television, John de Mol's track record is second to none. He evidently has another winner with the Voice Of... format, and we're proud to be partners with Talpa in finding some of tomorrow's most exciting new singers."

The Voice has a similar format to talent shows such as The X Factor and Pop Idol, but at the opening auditions the judges are unable to see the acts and must base their decisions solely on the artists' vocal skills.

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