The Black Eyed Peas star has been criticised for tweeting commentary and posting photographs during the live stages of the primetime BBC One programme, with speculation that producers were upset with his behaviour.
will.i.am explained his approach in a series of tweets, writing: "Im not going to stop tweeting during live shows...I think it allows people to live the moment with me as I'm in it... (sic)
"I told the bbc: 'It may seem odd me tweeting...but trust me...this will be the norm one day & people are going to copy it'."
It was reported earlier this week that will.i.am had been told by programme bosses to "show more respect" to audiences at home.
The musician and producer has also defended his approach as a coach following criticism from some of his acts, explaining that he prefers a different tack to fellow coaches Sir Tom Jones, Jessie J and The Script frontman Danny O'Donoghue.
The Voice continues this Saturday (May 12) at 6.10pm on BBC One, with performances from Jones's team and will.i.am's team.