Luke S is a 24-year-old nightclub promoter from Stoke On Trent. He's a charmer who wins people over whether they like it or not "including your girlfriend!"
Luke thinks that he's always the best-looking alpha male in any bar he goes into and is a compulsive flirt; he likes the attention and having a hold over people.
He dropped out of university to work in bars, and got well known in the club scene, which took him in another direction, into club promoting. "Guys want to be me, girls want to be with me."
He's only had one serious relationship and says that his ideal type of girl would have a "proper tight body" and not be stupid as he likes a challenge, "if she frustrates me that's a good thing".
In the Big Brother house, he says he'll be super competitive, "I'm a bad loser; I'd find a way of making it look like it was fixed if I lost. I'd have a sulk".
When asked if he thinks he can win the show, he's clear on his intent, "I wouldn't even bother applying if I didn't want to win. If I play Monopoly, I want to win. It's not about the taking part".