The title will be the debut comic series from Jabal Entertainment, telling a story of the mythical race of Middle Eastern myth.
"Combining the best of summer blockbuster fare with the weightier underpinnings of 'quest myths' like Lord of the Rings, international student Andrew Marcus's world is torn asunder when interstellar forces, the Kibrani, invade Earth," reads the solicitation.
"With all hope seemingly lost, what is humanity's last chance? A long-feared and forgotten race: the Jinn (otherwise known as 'Genies'). Thus begins a quest that may answer the question: What is the nature of true power?"
Jabal founder Sohaib Awan will write Jinnrise alongside artists Tony Vassallo, Carli Ihde and Timothy Yates.
The new company aims to create a transmedia platform which fuses the storytelling of eastern and western culture.
Jinnrise will debut in 2013.