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Starbucks apologises for Irish Twitter gaffe

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Starbucks coffee mug

© Rex Features / Canadian Press

Starbucks has apologised after the coffee shop chain invited its nearly 2,000 Irish followers on Twitter to "show us what makes you proud to be British".

The gaffe, which occurred on @Starbucksie during a misdirected Diamond Jubilee promotion, was hit with a backlash on the microblogging site.

According to The Guardian, Twitter user Fergus McNally tweeted: "The ie stands for Ireland, awaiting the apology before I visit your stores again!!"

Another Twitter user posted: "Right now someone in Starbucks Ireland is wishing there was a Twitter version of the memory wipe thing from Men in Black."

The company later apologised for the error, saying on @Starbucks.ie: "We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We're sorry."

In a fuller statement, Starbucks added: "First and foremost we apologise to our Irish customers for the mistake made on Twitter this afternoon (June 5).

"The tweet, which was only meant to be sent to our British Twitter followers as part of the Diamond Jubilee celebrations, was erroneously posted to our Irish Twitter page.

"We apologise to all our customers and followers on Twitter in Ireland and hope that they will forgive our mistake."

The Guardian noted that Starbucks's error followed a similar recent gaffe by Nike, involving the creation of a St Patrick's Day-themed shoe in March called the 'Black and Tan'.

The sports shoe was Guinness-themed in black with a cream-white Nike swoosh, but the company did not realise that the name brought back memories of a notorious British paramilitary unit that operated during the Irish War of Independence.

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