The actor turned up on breakfast show Today portraying General Aladeen to promote the upcoming comedy.
Baron Cohen strode on set with two female minders in tow, proffering his hand for the show hosts to kiss as a mark of respect. He want on to deliver several jokes, claiming that his country recently appointed Mel Gibson as "head of race relations".
The Bruno star, never breaking character, also addressed the incident at the Oscars in which he spilt an urn of ashes over Ryan Seacrest. "Seacrest dealt with it very professionally. After all, it's not the first Asian guy to end up all over his chest," he joked.
Anna Faris, John C Reilly, Ben Kingsley and Megan Fox star alongside Baron Cohen in The Dictator. Faris recently revealed that 90% of the film was improvised.
The Dictator is released on May 11 in the US and on May 16 in the UK.