The singer is expected to release her third studio album ARTPOP in spring 2013 and previously confirmed that an announcement about the new project will be made in September.
However, the star has teased what direction she may take when shooting the promotional stills for the campaign after noticing a fan-made poster on her social networking site littlemonsters.com.
"I found this image. i want to study and re-interpet this pose (sic)," GaGa said. "It feels like the music. dancing, clean, full of energy, balance dad mysterious"
She added: "But most of all its elegance is so art pop. am i a rich russian princess turned popstar?"
The image is a cover from a 1953 issue of Vanity Fair, while a fan has added Lady GaGa's name and album title to it.
Lady GaGa recently asked Disney if it could make a Born This Way animation after a fan created a mock-up poster for the film.
Watch the music video for Lady GaGa's 'Born This Way' below: