Previously Tim Price from Leicester, he has now changed his name to Tim P-P-P-P-P-P-P-P-P-Price in the hope that cold callers will see it and avoid calling him due to it being practically unpronounceable.
Tim (not the man pictured) is unaware of how his number was found because he is registered as ex-directory.
The man, now nicknamed '10p Price', said: "When I rang the woman at HSBC, my bank, she was wetting herself."
The name - pronounced Tim Per-per-per-per-per-per-per-per-per-per-rice - cost £100 to change to via deed poll.
It has also taken time to alter his driving license and passport but he says that he does not regret his decision.
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