Instead of focusing on clothes, the London show was set in complete darkness with spotlights on 12 models' faces to promote the 'new faces' in the UK modelling scene.
Copyright: QVC
"There's no city on Earth more exciting or inspiring than London this year, so what better place for us to create a world first," said QVC's Sue Leeson.
"We are so used to taking fashion inspiration from the catwalk but this show is all about illustrating the potential of make-up, how it can be applied and adapted as trends evolve."
She added: "One of the things that's unique about QVC is the way we demonstrate our cosmetic and skincare brands on air with the brand owners themselves giving viewers step-by-step guides to application and tips on technique.
"Viewers are encouraged to adapt their looks and experiment with new products daily - knowing they have 30 days to return any product they try but don't like."
Looks on the 'facewalk' included 'nu wave', 'flower', 'geisha', 'sky' and 'space'.
