The tablet device, due to go on sale in the US in May, is the first E Ink-based reader that lights up in the dark.
Barnes & Noble's 6-inch slate uses an LED-based lighting system built into its frame to produce an ambient glow, aiding reading in the dark. The device is thought to have been rolled out in response to Amazon's announcement of a front-lit Kindle.
"To date, readers have had to compromise: either buying black-and-white E Ink reading devices to optimize their outdoor reading or colour LCD devices to be able to read at night in bed with the light off. Nook Simple Touch with GlowLight is like two Readers in one," said Barnes & Noble CEO William J. Lynch.
"With our new GlowLight technology and the most advanced E Ink display available, we've created the most versatile, high-utility Reader ever; as exceptional for reading in the darkest bedroom as on the brightest beach."
He added: "At only $139, Nook Simple Touch with GlowLight provides customers an amazing value and is the only device of its kind in the world."
A European release for the Nook Simple Touch With GlowLight is yet to be confirmed.
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