An adaptation of the comic series, produced by Hellboy director Guillermo del Toro and Battlestar Galactica's David Eick, is currently in development.
"Family entertainment, Hulk is a classic example of it," Lee told reporters at the Television Critics Association press tour. "We do family entertainment, I believe, more naturally than the other networks."
Lee added that he is "extremely excited" to be working on a number of television projects alongside Marvel.
"We're developing aggressively both AKA Jessica Jones and The Hulk," he announced. "Hopefully we'll have two very good choices to look at around the pilot season next year."
Guillermo del Toro recently insisted that the new Hulk television series will "exist in the real world".
Mark Ruffalo will play both the Hulk and his human alter ego Bruce Banner in Joss Whedon's film version of The Avengers, due for release in May 2012.
> Hulk TV show teased by Guillermo del Toro
Watch a clip from CBS series The Incredible Hulk below: